Sabtu, 27 Juni 2009

CONTENT MANAGEMENT SYSTEM

A content management system (CMS) such as a document management system (DMS) is a computer application used to manage work flow needed to collaboratively create, edit, review, index, search, publish and archive various kinds of digital media and electronic text.[1]

CMS' are frequently used for storing, controlling, versioning, and publishing industry-specific documentation such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures. The content managed may include computer files, image media, audio files, video files, electronic documents, and Web content. These concepts represent integrated and interdependent layers. There are various nomenclatures known in this area: Web Content Management, Digital Asset Management, Digital Records Management, Electronic Content Management and so on. The bottom line for these systems is managing content and publishing, with a workflow if required.

A CMS may support the following features:

  • Identification of all key users and their content management roles.
  • The ability to assign roles and responsibilities to different content categories or types.
  • Definition of workflow tasks for collaborative creation, often coupled with event messaging so that content managers are alerted to changes in content. (For example, a content creator submits a story, which is published only after the copy editor revises it and the editor-in-chief approves it.)
  • The ability to track and manage multiple versions of a single instance of content.
  • The ability to capture content (e.g., scanning).
  • The ability to publish the content to a repository to support access to the content. (Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval.)

so material can be refactored for new uses. (E.g., use the same base content in different ways for desktop browsers, mobile browsers, and print output.)

OPTIMISASI MESIN PENCARI

Optimisasi mesin pencari (bahasa Inggris: Search Engine Optimization, biasa disingkat SEO) adalah serangkaian proses yang dilakukan secara sistematis yang bertujuan untuk meningkatkan volume dan kualitas trafik dari mesin pencari menuju alamat situs web tertentu dengan memanfaatkan mekanisme kerja alami algoritma mesin pencari tersebut. Tujuan spesifik SEO adalah menempatkan suatu alamat situs web pada posisi teratas (atau setidaknya pada halaman pertama) hasil pencarian berdasarkan subyek tertentu. Secara logis, alamat situs yang menempati posisi teratas hasil pencarian memiliki peluang lebih besar untuk mendapatkan pengunjung.

Sejalan dengan makin berkembangnya pemanfaatan web sebagai media bisnis, kebutuhan atas layanan SEO juga semakin meningkat. Berada pada posisi teratas hasil pencarian akan meningkatkan peluang sebuah perusahaan B2C atau pemasaran online untuk mendapatkan pelanggan baru. Peluang ini dimanfaatkan sejumlah pihak untuk menawarkan layanan optimisasi mesin pencari bagi perusahaan-perusahaan yang bergerak di bidang perdagangan elektronik (ecommerce).